Built and validated large-scale computational models of cortical circuits to probe memory, attention, and decision-making.

Secured competitive grant funding and co-authored numerous peer-reviewed publications and conference presentations that advanced the field of cognitive neuroscience.

Ran EEG- and eye-tracking studies to map attention and emotion to ad performance and in-store behavior.

Converted neural signals into predictive models of click-through and purchase intent, shaping campaign and site-design decisions for major retail and tech clients.

Published industry whitepapers and presented findings at neuromarketing conferences, elevating Mediative’s market profile.